Complete Guide Of How Does Your SEO Agency Handle Analytics Reporting For Making your business #1
With so many different analytics tools about How Does Your SEO Agency Handle Analytics out there, it’s easy to get overwhelmed by all the options. But not every tool is made the same and each one will provide you with a different kind of report and data.
There are two main types:
1) On-site: These tools identify what people are viewing on your website and how they’re interacting with your content.
2) Off-site: These tools track what other sources (blogs, social media posts, etc.) mention you or your business and also look at what links lead back to your site.
It’s important to use both types of analytics in order to get the most accurate information about who you’re attracting visitors from, how well your content is performing, and which keywords are drawing people in. Here are some tips on choosing an analytics tool that meets all of your needs.
Why should I use both on-site and off-site analytics?
Many people only use on-site analytics to measure their website’s performance. But in order to get a complete picture of your marketing efforts, you need both types of analytics.
On-site analytics will give you insight into what visitors see on your site and how they interact with your content. Off-site analytics, on the other hand, tells you what sources mention you and how it impacts your traffic.
If your goal is to increase web traffic or build brand awareness, then offsite analytics provide vital information that on-site analytics might not be able to offer.
For example, someone might mention your business and link back to you on Twitter for a promotion they’re running. That tweet could lead thousands of new visitors to your site! With off-site analytics, you would know that this tweet was the source of the sudden rise in traffic and could even include the tweet (and the associated promotion) on future marketing materials for increased branding purposes.
Using both on-site and off-site analytics will help provide a more complete picture of who is visiting your site and how they found out about it. It’s important that all aspects of digital marketing are tracked in order to get an accurate idea of where and how
Google Analytics is one of the most popular analytics tools because it provides detailed information about your audience. It’s a free tool that you can use to learn about topics like:
- How much traffic you have
- Which keywords are drawing people in
- Traffic sources
- What devices they’re using
- What content is providing the most engagement
This information will help you better understand what your audience is looking for. So you can create content to meet their needs. This tool is great for both large or small businesses. The only downside? You have to manually input data, which means it takes time to analyze the information. If this sounds like an issue for you, consider Google Search Console or Hootsuite instead.
Google Tag Manager
Google Tag Manager is a free, easy-to-use tool that streamlines the process of adding tracking code to your website. It’s intended for marketers who are comfortable with coding and want more flexibility in their analytics.
Google Tag Manager used to manage up to 100 different tags. This allows marketers to add or remove tags without having to update their website’s source code.
It also makes it easier to share tags across multiple platforms by creating a single tag that will work on any website platform from WordPress to Shopify.
Since Google Tag Manager is an off-site analytics tool, it doesn’t keep track of what people are viewing on your site or what they’re interacting with.
Additionally, you can set up conversion goals in Google Tag Manager so you’ll know which links are most successful when someone clicks them and completes a conversion task (like filling out a form).
Screaming Frog is an on-site analytics tool. It crawls your site and identifies broken links, duplicate content, and errors in code. This is a good choice for businesses who want to make sure their website is running smoothly, but also want to know what people are viewing on their site.
The most commonly used analytics tools are SEMRush, Google Data Studio, and Google Analytics.
SEMRush is a great tool for gathering information about your competitors’ rankings, keywords they use. And the traffic they bring in. It is used to find out who is linking to your website.
Google data Studio
Google Data Studio is a good option for visualizing your data with charts, graphs, and tables. You can also create custom reports using their templates.
Google Analytics is another popular option because it offers more in-depth information about your site. It tells you what people are clicking on both on-site and off-site, where they are coming from, where they are going next, how long they stay on your site, etc.
You can also see if certain content gets clicked on more than others or what pages have the highest bounce rate (visitors who don’t stay past 20 seconds).
Analyzing your SEO campaign’s performance about How Does Your SEO Agency Handle Analytics is a critical part of any SEO strategy. By having a full understanding of what’s working and what to improve upon, you’ll be in a better position to make smart decisions in the future.
The type of analytics you implement will depend on your needs and the tools you have available. Some agencies use Google Analytics, Google Search Console, Google Tag Manager, SEMRush, and Google Data Studio. Others may choose to focus on different analytics platforms.
Ultimately, it’s important to find an agency that can give you the data you need to make smart marketing decisions in the future. Just because one agency may use one set of analytics doesn’t mean it’s the best for you.