Local SEO is a strategy that can help your business generate leads and increase revenue.
This SEO training takes only 4 hours of your day over two days and teaches you everything you need to know about local search engine optimization in order to get started right away on ranking your business top 3 locally within Google Maps.
No prior knowledge required. We’ll teach you all the basics so after that you’re able to go out there and start ranking for keywords related directly with your business. Read More:
Local SEO Checklist:
We have just compiled following tips that can help you to learn Local SEO and to boost your business:
1. Keyword Research:
Keyword research is essential when it comes to local SEO. Because you want to make sure that the keyword phrases you are targeting reflect what people are actually searching for when they’re in your area.
For example, if you operate an accounting firm in Miami, Florida but don’t specify which city the client should search for in their location settings on Google, then there’s no way that person will find you unless they type in “Miami accounting” into the keyword field.
So try to narrow your target area down to a reasonable amount of miles, using the Google keyword planner tool.
2. Local Citations:
One of the most important aspects is building citations. A citation is simply an online mention of your business name, address and phone number (NAP).
The best way to get citations is by submitting your information to local business directories, such as Yelp, Google My Business, and Bing Places for Business. You can also get citations by including your NAP on your website, blog, and social media profiles.
3.Optimize Your GMB Profile:
Make sure that all of your business information is correct and up-to-date on your GMB profile, including your website URL, hours of operation, and description.
Make sure to upload your logo, exterior shot of your business, and any other relevant images to help customers better
List all possible hours that you are open for business so that users can see when you’re most accessible.
Select the most relevant categories for your business so that potential customers can find you more easily.
Add a message to your profile that tells customers what you’re all about and what separates you from the competition.
Use GMB Insights to see how people are finding your business, what keywords they’re using, and how you compare to your competition.
4.Optimize Your Local 3-Pack:
Make sure that your business information on Google, Yelp, and Bing is up-to-date by editing your bio, profile photos, business hours, etc.
Select the most relevant category for your business on all local listings.
Below your name and address, make sure to list the attributes of your business (i.e. Family, Organic) that will allow customers to find you more easily when searching on Google or Bing.
In order for a local listing to have any effect on your rankings, you need to have at least five reviews from different customers.
5.Establish Online Presence:
One of the most important factors in local SEO is having an online presence.
A strong digital footprint on the web will allow you to expand your brand and reach more customers.
Make sure to have a strong social media presence on sites like Facebook, Twitter, and Instagram.
7.Optimize Your Website:
In order for your website to rank in the local search results, you need to optimize it for the local market.
Backlinks – From social media platforms:
Links from other local websites and social media platforms like pinterest,quora will give your business a boost in the search results and make it more likely for people to find you.
8.Invest in Content Marketing:
Local SEO is all about delivering high-quality content to your customers so they can find you more easily.
One of the best ways to do this is by investing in content marketing and producing informative blogs, videos, press releases, and other forms of media that will help increase your brand awareness.
Metadata In Local SEO:
It is important to include metadata in your local SEO strategy. This will help you rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
There are three main types of metadata: title tags, meta descriptions, and alt text.
The title tag is the text that appears in the tab of your web browser when you open a page. It is also the first thing that search engines see when they crawl your website.
Your title tag should include your target keyword or phrase, and it should be no more than 60 characters long.
The meta description is the text that appears under your website’s link in SERPs.
Your meta description should be between 150 and 160 characters long, and it should include your target keyword or phrase.
This is the text that appears when a search engine crawls an image on your website. The alt text for each image should be less than 300 characters long, and it should contain your target keyword or phrase.
Schema markup is a code that search engines use to make SERPs more descriptive. Markup helps them to display the information contained on your website in a way that users can understand, thereby increasing user experience.
You should include schema markup for all important pages, including the homepage, contact page, and blog posts.
9.Promote Local Activities:
If you participate in local events or charity activities, promote them on social media with a strong action for people to leave a review on your local listings.
One of the most important factors in local SEO is getting positive reviews from customers. The best way to do this is by asking your customers to leave a review on a local directory, such as Yelp, Google My Business, and Bing Places for Business.
You can also get reviews on your social media profiles or by emailing your customers asking them to visit one of your online listings and leave a review.
To be successful in today’s competitive digital economy, it is imperative that you optimize your website for Google My Business (GMB), the” Local 3-pack” and technical aspects of SEO. This way users can find their way around with ease while browsing local businesses like yours.