Their initial focus was purely on paid advertising (where they get a lot of success) but of course for the long-term sustainability of the business, they wanted to invest into organic search as well.
The keywords in this space have an incredibly high search volume, but due to their lucrative nature they’re also very competitive.
When we started work in 2019, the brand and website was relatively new, so the challenge was to develop a strategy which would build a backlink foundation for the domain.
Our strategy took a while to bear fruit, but eventually paid off. The site has seen a dramatic rise in organic traffic within the past 2 years, going from around 5,000 organic visitors per month to nearly 300,000 today. That’s an organic traffic increase of 5329%.